Lualtek monitors greenhouses and fields with sensors, actuators and an app. LINFA brings the same idea into a planter, for the plant you keep at home.
Lualtek S.r.l. is an Italian innovative start-up based in Sicily. It offers a service to monitor and automate greenhouses and open-field crops: LoRaWAN® radio sensors, actuators that open windows and start irrigation, and an app to see everything from a phone.1 2
Savings are claimed by Lualtek and its customers; we did not verify them. The total area is our own sum of the seven published figures.
Names and roles come from Lualtek's «About us» page. Surnames are shown only where a second public source confirms them.2 8
How to read it. Lualtek publishes roles but not reporting lines: the grouping by area is ours. The four dashed boxes are the fictional part of this school project: we are the four students who ran the project, with made-up managerial roles. We are not Lualtek employees.
A smart planter that keeps water in a separate tank under the soil, measures the air around the plant and shows how it is doing on a display and in an iPhone app.
Where it really stands. LINFA is a prototype. Sensors, display and vase status work in the project; the pump has not been bench-tested yet, so automatic watering is not a demonstrated feature. The purchase flow on this site is a demo: nothing is charged.
We start from Italy, with a product designed to be sold online across Europe.
The three profiles are our assumptions: we ran no interviews or surveys.
Retail price, margin per unit, break-even point and payback period, using the same figures as our market simulator.
| Scenario | Year | Units sold | Net revenue | Profit for the year | Cumulative cash |
|---|---|---|---|---|---|
| Cautious 1% of plant-owning households interested, 0.5% choose LINFA | 1 | 262 | €27,199 | −€1,539 | −€6,539 |
| 2 | 549 | €56,992 | €3,348 | −€3,192 | |
| 3 | 865 | €89,797 | €8,728 | €5,536 | |
| 4 | 908 | €94,261 | €9,460 | €14,996 | |
| 5 | 954 | €99,036 | €10,243 | €25,240 | |
| Base 2% interested, 1.5% choose LINFA | 1 | 1,569 | €162,880 | €20,715 | €15,715 |
| 2 | 3,296 | €342,163 | €50,119 | €65,834 | |
| 3 | 5,191 | €538,885 | €82,384 | €148,218 | |
| 4 | 5,450 | €565,773 | €86,794 | €235,013 | |
| 5 | 5,723 | €594,113 | €91,443 | €326,455 |
What is assumed. Initial investment (€5,000), fixed costs (€6,000 a year), commissions (15%), labour cost and market shares are our assumptions, not quotes. The market grows 5% a year and sales ramp up slowly. Not included: income tax, returns and warranty, buying the printers, certification beyond the assumed amount. Electronics (€40) and plastic (€15/kg) are real costs from the prototype.
All sources are listed, in Italian, on the company page and in the market analysis.